Brawny® Partners With The Wounded Warrior Project®

I am proud to be working with Brawny® over the next couple months to share about their partnership with Wounded Warrior Project®. The Brawny® brand has donated $1.4 million to the Wounded Warrior Project®, which, it says, shares the same brand spirit and values: an inner strength that emboldens and inspires people to be “Tough to the Core.” WWP helps wounded servicemen and women adjust to civilian life and persevere through the visible and invisible wounds of war. US Service men and women are some of the toughest people. They put themselves in harms way to protect us and it’s a choice that they’ve made that I will be forever grateful for.

Another group that comes to mind when I hear the word “tough” are parents of children with special needs {and the children themselves}. These moms and dads have to be tough, not for themselves but for the children they are raising. As one of those parents, I had no idea what was to come when I got pregnant but once I had my children, and disabilities were diagnosed, I had no choice to be tough because it’s my job to protect my boys and advocate for them.

More so than the parents, the children are tough. They learn to embrace their differences, overcome their obstacles and adjust to a world that doesn’t always understand them. These kids here? They make me proud to be their mom every day.

Tough is so much more than physical strength. For some, it’s about being resilient. For others, it means showing compassion. Tell us what “tough” means to you and the Brawny® brand will donate $1 to WWP for every text or photo submission, and for $5 for every video (up to $350,000). You can share your definition and donate using #ToughIs on Facebook, Instagram or visit










Stay connected with Brawny® on Twitter and Facebook. To learn more on the partnership, go to and for more information on Wounded Warrior Project®, visit

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