You may have heard the term “ROI” or “Return On Investment” which has been used a lot in business over the years but today I’m going to talk about another return- “ROR” and the new book out about it called Return on Relationship.
Here’s a little more about the book from the back cover:
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers. In this book you will also discover:
- How to Maximize your potential by using the right community- focused tools on the Internet
- The importance of moving from convince and convert to converse and convert
- What main problems will keep you from seeing dramatic results
- How building engaged and responsive communities around your brand will significantly impact your bottom line
Whether your business is just starting out or if you’ve been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.
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The book is available for sale on Amazon {find it here}. I am excited to read the book because Ted, one of the authors, is one of my bosses at Collective Bias. I’m so blessed to learn from him and watch him develop relationships using Social Media. It’s amazing to me that he has 100,000+ followers and has built relationships with so many of them. He truly practices ROR in his daily life and knows what he is talking about when it comes to marketing and social media.
About the Authors:
Ted Rubin knows what he’s talking about when it comes to Marketing and Social Media. He has been the Chief Marketing Officer of ELF cosmetics and Open Sky and is currently the Chief Social Marketing Officer of Collective Bias. Collective Bias is a content marketing company that weaves organic social content into real-life stories for brands and retailers. Ted is the #1 followed Chief Marketing Officer on Twitter. Follow him at @TedRubin and follow his hashtag #RonR.
Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales. Follow Kathryn on Twitter at @katkrose.
(Disclosure: I am receiving a copy of Return on Relationship but all thoughts in this post are my own.)
I can’t wait to read it Alicia. Ted has such great insights. Thanks!
Thanks so much for the support Alicia… really appreciate. Remember… Relationships are like muscle tissue, the more they are engaged, the stronger they become.
Very interesting review. My daughter has started a new business and is all over the map when it comes to marketing. I think I’ll buy her this book in the hopes she will be more focused with expert direction. Thanks for your review.