(Disclosure: This is a sponsored post.)
When my kids were smaller it was always a joy to sit down on the floor with them and play. I noticed how much they progressed and learned just by playing with their baby toys and crawling around exploring the space around them. Bonding time with them through play at that age was priceless.
Today I am happy to announce a special fundraising and awareness campaign from Toys“R”Us, in partnership with Save the Children (a nonprofit committed to ensuring all U.S. children have a healthy start). Together, they are embarking on a mission to provide children in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth. The Play With Purpose campaign is designed to support Save the Children’s early childhood development programs – Early Steps to School Success, Literacy/Healthy Choices and the SummerBoost Initiative – which help children in some of America’s most underprivileged areas thrive. I love this special project because it will help all parents enjoy the bonding times through play that I enjoyed with my children.
From February 17 – April 17, customers can make cash donations at any Toys“R”Us or Babies“R”Us store, or online at Toysrus.com/PlayWithPurpose, to help bring learning through play to kids in need. Please take the time to watch this Save the Children video. It is worth everyone’s time to see it and share the video on social media using #PlayWithPurpose and tagging @Toysrus.
In 2014, Save the Children worked in 120 countries, including the United States, and helped more than 166 million children — including more than 55 million children directly. Together with the tremendous support of our donors and partners, we transformed children’s lives and the future we share. No one knows when or where the next crisis will hit. But we do know that children are disproportionally affected in times of crisis — and often suffer the most. That’s why Save the Children is dedicated to providing child-focused emergency readiness, relief and recovery in the United States and around the world.
Visit Toysrus.com/PlayWithPurpose to learn more about the program and make a donation. Donations will support Save the Children’s early childhood development programs, which help children in some of America’s most underprivileged areas thrive.
When my boys were younger our favorite way to play was stacking blocks and building elaborate train track configurations for trains. How about you and your kids?