Target Revamps Their Baby Department In Select Stores {Giveaway}

I love Target. They have everything I need under one roof and the best part is they have a great selection, great clearance prices and unique designs. When I was asked to check out the revamped baby department at a local store and given a gift card to do some shopping I was so excited. I get a majority of my kid’s clothes there and have since they were infants.

Building off its “Expect More. Pay Less.” brand promise, Target has launched an enhanced baby experience program in 10 existing Chicago-area stores. The test program aims to create a more compelling shopping experience – with an emphasis on in-store service – through a redesigned layout, knowledgeable Baby Advisors and interactive digital content and expert advice in partnership with leading parenting resource BabyCenter.

I love Target’s new baby section. The past section tended to be crowded but I found everything was displayed nicely and easy to find in the new, larger layout. I also noticed that certain areas of the department were expanded to offer better choices to parents.

When it comes to clothes their selection is just as cute as it’s always been. Guests can find exclusive brands such as Circo and Just One You by Carter’s and all their national brand favorites.

Clothes are displayed at eye-level and coordinating pieces are presented together which makes creating outfits extremely easy (which is extra nice when you are sleep-deprived).

Having an expert to help new parents is also great. I remember when I was pregnant and shopping for “necessities”. I put everything on my list because I didn’t know what I needed, what I didn’t need (or at least didn’t need right away) and what items were best. I love that Target has partnered with Baby Center because it’s a website I trust.

The full list of Chicagoland stores that offer enhanced baby experience includes Bolingbrook, Lombard, Rosemont, Oswego, Homewood, Romeoville, Willowbrook, Chicago-Peterson Ave, Chicago McKinley Park and Highland in Indiana.


One reader will win a $25 Target gift card

{You don’t need to live in the Chicago area to win!}


{Do any or all of the following, leave a separate comment for each you do}

1) Which part about Target’s new baby department is your favorite?

2) Share this giveaway on a social network

3) Follow Target on Twitter

4) Follow me on Twitter

5) Subscribe to this blog via email

Giveaway ends November 4, 2013 at 11:59pm Central time. Winner must be a US resident, 18 or older.

(Disclosure: As stated above I received a gift card for my time. All thoughts are my own.)

312 thoughts on “Target Revamps Their Baby Department In Select Stores {Giveaway}”

  1. I was just in there yesterday and I loved the new stroller section! They have a lot of great models on display so you can check them out for yourself.

  2. I like that coordinating pieces of clothing are presented together.
    Thanks for the giveaway!
    eswright18 at gmail dot com

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  4. I like that you can find exclusive brands as Target, and expert advice and digital content with their baby center! Wow!!

  5. I love how the clothing and outfits are presented together.

    Thanks for the chance to win!
    wildorchid985 at gmail dot com

  6. I like the new Target’s redesigned layout that would make it easier to shop and provide more choices.

  7. I like that the baby equipment is displayed so you can see and touch items to see if they are right for you and your baby!

  8. I like how everything is displayed!

    Thank you for the chance to win


  9. I love that my target has redone their baby section. The products are displayed to be aesthetically pleasing and it has worked! I love how they are displaying the strollers and car seats in my local store. Thanks for the chance!

  10. Don’t have the new layout yet but it would have to be the interactive digital content that I’d be most pleased with. Thanks for the giveaway.

  11. I like that they have more items on display so that you can actually try out the items before purchasing

    tbarrettno1 at gmail dot com

  12. I like how the items are displayed…gives you an idea of what things look like instead of just staring at something inside a box

  13. I like that they are showing outfits on baby mannequins; have you ever bought an outfit, gotten it home, and tried it on only to see that it rides up at the neck or that the shoulders seams are weird and stiff? It’s harder to hide manufacturing flaws on a figure.

  14. i like the display bedroom. its really nice to be able to sit in the chair and visualize tending to your baby.

  15. I like the expert parenting advice and I like that the clothing is coordinated.

    janetfaye (at) gmail (dot) com

  16. Have always loved Target’s children’s clothing – it looks like it’s an even better Department now!!!((1955nursehjc4me(at)myway(dot)com))

  17. I shared this (HollyCunningham) on Pinterest!!!((1955nursehjc4me(at)myway(dot)com)) Thanks for the chance, great review!!!!

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